Skip to content
Mobrief

ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy

OpenAI wanted to turn ChatGPT into a shopping destination, but only about a dozen retailers signed up and users weren't buying.

The Decoder · · ~4 min read
Research

Academic or research source. Check the methodology, sample size, and whether it's been replicated.

  • Now the company is handing off purchases to app partners like Instacart and Target.
  • The article ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy appeared first on The Decoder .

Context

Now the company is handing off purchases to app partners like Instacart and Target. The article ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy appeared first on The Decoder .

For builders

Now the company is handing off purchases to app partners like Instacart and Target.

Now the company is handing off purchases to app partners like Instacart and Target.

Read Original
Open
O open S save B back M mode